Kent Press

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

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Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

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Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.

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We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.