The People’s Car: A Global History of the Volkswagen Beetle
Product ID: B00BSEBRI6
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The People’s Car: A Global History of the Volkswagen Beetle
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
Technical Specifications
Country
USA
Manufacturer
Harvard University Press
Binding
Kindle Edition
ReleaseDate
2013-04-16T00:00:00.000Z
Format
Kindle eBook
