Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Ten Principles Behind Great Customer Experiences, The (Financial Times Series)
Overall WINNERÂ - CMI Management Book of the Year 2014
WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
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Create a great customer experience whoever you are.
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Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
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This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
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For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
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