Truth About Creating Brands People Love, The
Product Description
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Truth About Creating Brands People Love, The
Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about brands as corporate profit drivers
• The truth about advertising, pricing, segmentation, and more
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Simply the best thinking
the truth and nothing but the truth
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This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.
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“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.â€
DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
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