The Ultimate Guide to Music Publicity

This musicians guide will teach you everything you need to know about how publicity works in the new music business. It is broken down into 3 parts.

Part 1: Getting Ready For Music PR - Step by Step
Part 2: How to Execute Your Own Music PR Campaign
Part 3: How to Find, Research & Hire a Publicist to Help You

It also covers tour publicity, music blogs and how to secure a premiere.

PART 1 – Getting Ready For Music PR
Chapter 1: Social Media and Publicity are Now Intertwined
Chapter 2: With Music Publicity Comes Great Expectations
Chapter 3: Publicity is a Marathon, Not a Sprint
PART 2 – How To Do Your Own PR
Chapter 1: Planning Your Campaign & Building Your Press Kit
Chapter 2: Preparing Your Press Release
Chapter 3: Researching Music Blogs & Media Outlets
Chapter 4: Preparing Your Targeted Media List
Chapter 5: Sending Media Pitches
Chapter 6: To Premiere or Not to Premiere?
Chapter 7: Getting Tour Press
Chapter 8: Showcasing Your PR Results
Chapter 9: Your Music Publicity Check Sheet
PART 3 – How To Hire A Publicist to Help You
Chapter 1: What A Publicist Does & The Benefits of Hiring One
Chapter 2: What to Expect From a Publicist
Chapter 3: Why Publicity Does NOT Sell Music (and Why This is Okay)
Chapter 4: What to Look For When Hiring a Publicist
Chapter 5: Making Contact with a PR Firm
Chapter 6: Is She Good? How to Do Your Research