Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience
| Country | USA |
| Brand | University of California Press |
| Manufacturer | University of California Press |
| Binding | Paperback |
| ReleaseDate | 2014-05-10 |
| UnitCount | 1 |
| Format | Abridged |
| EANs | 9780520282537 |