Thinking with Type: A Primer for Designers: A Critical Guide

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Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
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The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
Country USA
Brand Princeton Architectural Press
Manufacturer Princeton Architectural Press
Binding Paperback
ReleaseDate 2004-09-09
UnitCount 1
EANs 9781568984483

Country	USA
Brand	Princeton Architectural Press
Manufacturer	Princeton Architectural Press
Binding	Paperback
ReleaseDate	2004-09-09
UnitCount	1
EANs	9781568984483

Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students

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