"This business has legs": How I Used Infomercial Marketing to

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"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
Country USA
Brand Wiley
Manufacturer Wiley
Binding Paperback
ItemPartNumber YES606468
ReleaseDate 1996-05-28
UnitCount 1
UPCs 723812147496
EANs 9780471147497

"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze