Trademarks and Unfair Competition: Law and Policy

Organizing the many strands of trademark and unfair competition doctrine around a helpful conceptual framework, Trademarks and Unfair Competition: Law and Policy, now in its Third Edition, is teachable, balanced, and up to date. Its traditional cases-and-notes pedagogy is enhanced by short problems appearing in each chapter. Thoroughly addressing contemporary issues of globalization and technology, respected authors Graeme B. Dinwoodie and Mark D. Janis present a comprehensive treatment of international and domestic trademark law.

Comprehensive and student-friendly, Trademarks and Unfair Competition: Law and Policy, Third Edition, features:

• a three-part organization that clarifies a complex subject
• a rich selection of seminal and cutting-edge trademark cases
• visual aids and lucid notes that support case analysis and elucidate key points
• problems that help students to better understand the intricacies of key issues
• in-depth exploration of Internet-related trademark issues, such as cybersquatting, keyword advertising, and domain name disputes
• trade dress protection viewed alongside word mark protection issues
• a detailed Teacher’s Manual that includes sample syllabi and the authors’ analysis of cases and problems

Updated throughout, the Third Edition includes:

• Rescuecom v. Google—the crucial keyword advertising decision
• Tiffany v. eBay—on secondary liability for internet intermediaries
• E.S.S. Entertainment v. Rock Star Videos—applying Rogers in the context of video games
• ITC Limited v. Punchgini—regarding well-known marks
• North American Medical Corp. v. Axiom Worldwide, Inc.—on the availability of injunctive relief
• Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC—regarding parodic uses of marks
• C.B.C. Dist. and Marketing, Inc. v. Major League Baseball Advanced Media, L.P.—regarding speech limitations on the right of publicity
• Green v. Fornario and K and N Engineering, Inc. v. Bulat—on the award of attorneys’ fees in trademark cases

Remarkably accessible and up to date over three editions, Trademarks and Unfair Competition: Law and Policy delivers the latest trademark cases and developments in both domestic and international trademark law.