Under Promise Over Deliver: How to Build the Preeminent Law Firm in Your Market

POSITION YOUR PRACTICE TO SUCCEED
To be the best law practice in the business, you have to make clients
believe you’re the most trusted problem solver, helper, and legal advisor
in town.
Longtime attorney Ken Hardison has built two successful firms and now
he’s sharing the shortcuts to build your own preeminent personal injury
practice that clients will trust and your competition will envy.
Under Promise and Over Deliver shows you the simple steps to:
• Change seven everyday attitudes to grow a more loyal client base
• Do what 90% of other lawyers aren’t doing to get loyal customers
• Create the right infrastructure to quadruple your case size
• Hire the right staff and partners
• Execute successful marketing strategies before, during, and after
representation
• Prioritize your finances to double your revenues in 24 months
Take the simple steps to become the preeminent practice in your
market and loyal customers will flock to you, bringing golden referrals
with them.

Ken Hardison shows his genius again with “Under Promise, Over Deliver.” His chapter
on “Tactics to Give an Unbelievable Client Experience” is not to be missed. With his
folksy, down-to-earth style, he off ers easily-readable, bulleted lists of tips. Many pages
off er “Preeminent Resources” for marketing, management and technology. Keep this
book handy, because you’ll want to read it again and again.
- Larry Bodine, Editor and Publisher