V-Eight Affair: An Illustrated History of the Pre-War Ford V-8 (The Ford Road Series, Vol. 3)

America in its desire for the new, or the different, or the "better" went on a buying spree. Purchasers eagerly sought the "next year's model" and people everywhere became conditioned by advertising and by their environment to dispose of the old and acquire the new. True, changes were made, many of them appearances changes only, but fundamentally the differences in the succeeding Ford V-8 models were largely in appearance and these changes contributed little to the improvement of the basic item, a reliable, rugged. sturdy, and comfortable vehicle. Above all, "a car for the masses"