Well Designed Life: 10 Lessons in Brain Science & Design

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Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, & Purposeful Life

â€œI know what I should doâ€¦I just donâ€™t know why I donâ€™t do it.â€

This phrase captures a universal human experienceâ€”we canâ€™t always get ourselves to do what we know is best for us.

In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking.

Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we doâ€”and how we can change.

Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of designâ€”and designers are the new rock stars.

Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change livesâ€”to empower you as the designer of your life.

Dr. Bobinet has gathered her top ten key concepts from psychology, behavior and neuroscience and shows you how to apply each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding whatâ€™s going on inside our head and applying the flexible mindset of a designer.

She writes, â€œDesigning behavior is equal parts art and science. Steve Jobs once said, â€œDesign is not just what it looks like or feels like. Design is how it works.â€ Adopting the mindset of a designer puts you in the driverâ€™s seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that workâ€”in real life, for real people. This is 100 percent about you acting on what you always wished you would do. Itâ€™s about stepping out of any areas of helplessness and into creative self-direction. You have a choice: design your life or let it design you!â€

Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviorsâ€”leaving you with the keys to free yourself from your conditioning and lead a well-designed life.

Endorsement

"With Well Designed Life, Dr. Kyra Bobinet manages to combine the core principles of design-thinking with the neuroscience of behavior change and present them in a way that allows anyone who picks up her book to become a designer. Her decision to include real-life examples and personal stories is authentic and compelling, and will empower readers to enact change within their own lives. This riveting book is a powerful tool for anyone looking to tackle behavioral challenges and better understand themselves."

Larry Chu, MD, Associate Professor and Executive Director of Medicine X, Stanford University School of Medicine

Country	USA
Author	Kyra Bobinet MD MPH
Binding	Kindle Edition
Edition	1
EISBN	9780996734509
Format	Kindle eBook
IsAdultProduct
Label	engagedIN Press
Manufacturer	engagedIN Press
NumberOfPages	414
PublicationDate	2015-10-14
Publisher	engagedIN Press
ReleaseDate	2015-10-14
Studio	engagedIN Press

Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, & Purposeful Life

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