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What Is Packaging Design

Product ID: 2880466180 Condition: USED (All books in used condition)

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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

What Is Packaging Design

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
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This is a highly visual, compact-format sourcebook, packed with top international packaging designersÃ† contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.