Wild Company: The Untold Story of Banana Republic

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Wild Company: The Untold Story of Banana Republic

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book thatâ€™s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republicâ€™s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as â€œprofessional amateurs,â€ they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be â€œthe best catalogue of all time.â€

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Hardcover
ReleaseDate 2012-10-02
UnitCount 1
EANs 9781451683486

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Hardcover
ReleaseDate	2012-10-02
UnitCount	1
EANs	9781451683486

Wild Company: The Untold Story of Banana Republic

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