Winners Take All

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Winners Take All

'Winners Take All - The 9 Fundamental Rules of High Tech Strategy' is a book about how to build a winner in a high-change, fast-growth market environment. It uncovers the secrets that 21st century winners like Google, Apple, Netflix, Symantec, Craigslist, Skype, Salesforce.com, StarMine, Clickability, and others used to gain market leadership and beat tough competition.

Whether you're a small, medium or large company. Whether you have a product or service. Whether you sell to consumers, enterprise, or governments. If you work in high tech, you owe it to yourself to read this book.

Here's a summary from the Table of Contents.

Rule 1: Feel The Pain. Then Develop Your Product
- Business Case: How Craigslist Built a Winner
- Business Case: How Alphasmart Built a Winner
- Are you listening to the customer or your own echo?
- Developing a radical product

Rule 2: Focus, Win, Grow, Repeat
- Business Case: How Symantec Built a Winner
- How to Focus to Win and Grow
- Business Case: Google vs. Yahoo!
- How Texas Instruments won again

Rule 3: Add Value Not Features
- Swatch: Success through simplicity
- Craigslist: Value is simple
- Business Case: How Starmine Built a Winner
- The Way to beat Microsoft

Rule 4: Have a Story. Communicate Clearly
- Entrepreneurial Communication Challenges
- Telling Stories
- Business Case: Netflix vs. Blockbuster
- Positioning, Branding, Word of Mouse

Rule 5: It's a Risky World. Sell Confidence!
- Innovation adoption is Risky
- Business Case: How Clickability Wins Customer Confidence

Rule 6: Convert Champions Not Deals
- Adoption of Innovations as a Social Process
- Technology as Magic
- Critical Mass and Network Effects
- Business Case: How LinkedIn Built a Winner
- Finding Your Champions

Rule 7: Choose The Right Partners. Manage Them with Clarity
- Business Case: How F5 Network Partnered to Win
- What is a Partnership?
- Partnering for the Right Reasons
- Successfully Managing Partnerships

Rule 8: Design Products and Services That Are Easy to Adopt
- Business Case: Skype vs. Vonage - How Skype designed a winner
- Apple's iPod and The Birth of Cool
- Business Case: How the Apple iPod was Designed to Win
- How to Accelerate The Adoption of Your Product

Rule 9: You're Doing Well. Congratulations. Now Change or Die.
- Business Case: Apple from Macintosh to iPod
- From Great to Naught - High Flyers Dropping Like Flies
- Business Case: IBM Changes to Win Again
- Why Smart Media Executives Sue Little Girls
Country USA
Author Tony Seba
Binding Kindle Edition
EISBN 9781847289537
Format Kindle eBook
NumberOfPages 232
PublicationDate 2006-09-09
ReleaseDate 2006-09-09

Country	USA
Author	Tony Seba
Binding	Kindle Edition
EISBN	9781847289537
Format	Kindle eBook
NumberOfPages	232
PublicationDate	2006-09-09
ReleaseDate	2006-09-09

You might also like...