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Youtility: Why Smart Marketing Is about Help Not Hype

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Youtility: Why Smart Marketing Is about Help Not Hype

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

From the Hardcover edition.

Country	USA
Author	Jay Baer
Binding	Kindle Edition
EISBN	9781101633885
Format	Kindle eBook
Label	Portfolio
Manufacturer	Portfolio
NumberOfPages	241
PublicationDate	2013-06-27
Publisher	Portfolio
ReleaseDate	2013-06-27
Studio	Portfolio

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