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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Product ID: 0135078229 Condition: USED (All books in used condition)

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Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, Â if you want the book/IBMÂ® SPSSÂ® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBMÂ® SPSSÂ® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBMÂ® SPSSÂ® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel