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Springer Business & Finance Resources
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Marketing
R 1,938
Ingredient Branding: Making the Invisible Visible
R 3,207
Hit Brands: How Music Builds Value for the World's Smartest Brands
R 2,795
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
R 1,873
The DNA of Customer Experience: How Emotions Drive Value
R 3,250
Competitive Identity: The New Brand Management for Nations, Cities and Regions
R 6,371
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
R 1,062
Brand Media Strategy: Integrated Communications Planning in the Digital Era
R 1,774
B2B Brand Management
R 2,053
Meta-Luxury: Brands and the Culture of Excellence
R 2,609
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
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