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Competitive Identity: The New Brand Management for Nations, Cities and Regions
Product ID: 5202777
Condition: USED (All books in used condition)
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Condition: USED (All books in used condition)
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Technical Specifications
Country
USA
Height
0.59
Length
9.53
Weight
0.85098433132
Width
6.47
ReleaseDate
2006-11-13T00:00:01Z
NumberOfItems
1
