Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Freakonomics Revised and Expanded Edition: A Rogue Economist Explores the Hidden Side of Everything―A Groundbreaking Exploration of Hidden Incentives, Behavioral Economics, and Unconventional Wisdom

Drive: The Surprising Truth About What Motivates Us

Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience

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Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Inspired: How to Create Tech Products Customers Love

Hooked: How to Build Habit-Forming Products

SPIN Selling