Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science, 30)

Ice to the Eskimos: How to Market a Product Nobody Wants

Marketing: A Love Story: How to Matter to Your Customers

The Culturally Customized Web Site

International Marketing

Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

Brand New World: Define the Role of Your Brand to Create a Bold Future

Fashion Merchandising: Principles and Practice

Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More