The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing
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Innovation Is Ugly: Practical Advice to Help You Succeed Against the Odds
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The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
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El Intangible Blindado: Estrategia de Brand Equity y Protección Jurídica de la Marca (Spanish Edition)
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CÓMO LANZAR UN NUEVO PRODUCTO: GUÍA PRÁCTICA PARA STARTUPS Y PEQUEÑAS EMPRESAS (Global 1080 Business Lessons) (Spanish Edition)
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Story Business: Why Stories Rule the World and How They Can Reinvent Your Business—And Why the Best-Packaged Ideas Win
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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
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Commercialize: How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
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The COMPLETE BOOK of Product Design, Development, Manufacturing, and Sales
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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
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