Books > Business & Money > Marketing & Sales > Marketing > Research

Consumer Behavior (What's New in Marketing)

Product ID: 0134734823 Condition: USED (All books in used condition)

Payflex: Pay in 4 interest-free payments of R1,013.50. Read the FAQ

R 4,054

includes Duties & VAT

Delivery: 10-20 working days

Ships from USA warehouse.

Secure Transaction

VISA Mastercard payflex ozow

Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Consumer Behavior (What's New in Marketing)

For undergraduate and graduate courses in consumer behavior.

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th EditionÂ explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.