Consumer Behavior: Buying, Having, and Being
Product ID: 0136110924
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Consumer Behavior: Buying, Having, and Being
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Technical Specifications
Country
USA
Brand
Pearson
Manufacturer
Pearson College Div
Binding
Hardcover
UnitCount
1
EANs
9780136110927
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