Content That Converts: How to Build a Profitable and

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Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.

This book provides that system â€” a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.

In Content That Converts, you'll learn:

- How to get clear on your audience, offers and messaging (and why those three elements are so important)

- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader

- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales

- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result

â€œLaura is a content machine that pumps out excellence onto paper.â€
Jeff Root, SellTermLife and #1 Amazon Bestseller

â€œUsing your strategies, weâ€™re getting more sales and
people are much more engaged. Good work!â€
Scott Desgrosseilliers, Wicked Reports

"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."
Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

Country	USA
Author	Laura Hanly
Binding	Kindle Edition
Edition	1
Format	Kindle eBook
IsAdultProduct
Label	Hanly Creative
Manufacturer	Hanly Creative
NumberOfPages	145
PublicationDate	2016-10-01
Publisher	Hanly Creative
ReleaseDate	2016-10-01
Studio	Hanly Creative

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

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