Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Product ID: 3487041
Condition: USED (All books in used condition)
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Condition: USED (All books in used condition)
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
- Used Book in Good Condition
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
Model
511321
ReleaseDate
2012-10-11T00:00:01Z
UnitCount
1
EANs
9780230340343
