☰

Business & Money

Marketing & Sales

Experiences: The 7th Era of Marketing

Not Available / Digital Item

Please be aware orders placed now may not arrive in time for Christmas, please check delivery times.

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Experiences: The 7th Era of Marketing

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses donâ€™t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of â€œbetter practicesâ€ that weave together both the â€œwhyâ€ and the â€œhowâ€ of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrowâ€™s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in todayâ€™s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
Country USA
Binding Kindle Edition
EISBN 9780985957650
Format Kindle eBook
IsAdultProduct
PublicationDate 2015-03-13
ReleaseDate 2015-03-13

You might also like...

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Digital Relevance: Developing Marketing Content and Strategies that Drive Results