Experiences: The 7th Era of Marketing

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Experiences: The 7th Era of Marketing

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of â€œbetter practicesâ€ that weave together both the â€œwhyâ€ and the â€œhowâ€ of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrowâ€™s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in todayâ€™s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

Country	USA
Binding	Kindle Edition
Edition	1
EISBN	9780985957650
Format	Kindle eBook
IsAdultProduct
Label	Content Marketing Institute
Manufacturer	Content Marketing Institute
NumberOfPages	314
PublicationDate	2015-06-23
Publisher	Content Marketing Institute
ReleaseDate	2015-06-23
Studio	Content Marketing Institute

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