How Brands Become Icons: The Principles of Cultural Branding

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How Brands Become Icons: The Principles of Cultural Branding

Country	USA
Author	D. B. Holt
Binding	Kindle Edition
EISBN	9781422163320
Format	Kindle eBook
Label	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
NumberOfPages	284
PublicationDate	2004-09-15
Publisher	Harvard Business Review Press
ReleaseDate	2004-09-15
Studio	Harvard Business Review Press

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