Books > Business & Money > Marketing & Sales > Advertising

Marketing: An Introduction

Product ID: 0132744031 Condition: USED (All books in used condition)

Payflex: Pay in 4 interest-free payments of R1,838.75. Read the FAQ

R 7,355

includes Duties & VAT

Delivery: 10-20 working days

Ships from USA warehouse.

Secure Transaction

VISA Mastercard payflex ozow

Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Marketing: An Introduction

Used Book in Good Condition

@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; }

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valueâ€”creating it and capturing itâ€”drives every effective marketing strategy.