Marketing Research: Methodological Foundations (with Qualtrics

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Marketing Research: Methodological Foundations (with Qualtrics Card)
- Used Book in Good Condition
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtricsâ„¢ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.
Country USA
Brand Brand: Cengage Learning
Manufacturer South-Western College Pub
Binding Hardcover
EANs 9781439081013
ReleaseDate 0000-00-00

Country	USA
Brand	Brand: Cengage Learning
Manufacturer	South-Western College Pub
Binding	Hardcover
EANs	9781439081013
ReleaseDate	0000-00-00

Marketing Research: Methodological Foundations (with Qualtrics Card)

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