Marketing Schmarketing: How to Market Your HVAC Business

Most HVAC contractors can fix a furnace with their hands tied behind their back. But marketing their company? That’s a different skill set entirely. Contractors often make reactive marketing decisions – taking a swing at it like a game of marketing whack-a-mole! – instead of developing a solid marketing strategy with an appropriate budget. This book walks the reader through the fundamentals of HVAC marketing and provides a step by step formula to develop a unique brand, drive leads, and spend marketing dollars wisely. Perfect for both HVAC marketing beginners and seasoned contractors who are ready to get serious about taking their businesses to the next level.