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Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th Edition

Product ID: 0844235024 Condition: USED (All books in used condition)
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Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Media Planning Workbook, 5th Edition

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

Technical Specifications

Country
USA
Brand
McGraw-Hill
Manufacturer
McGraw-Hill
Binding
Paperback
ItemPartNumber
YES962598
UnitCount
1
EANs
9780844235028

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