Mental Models: Aligning Design Strategy with Human Behavior
Description
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There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
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Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.
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