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Public Relations: Strategies and Tactics (10th Edition)

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Public Relations: Strategies and Tactics (10th Edition)

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition,Â clearly explains to students the basic concepts, strategies, and tactics of todayâ€™s public relations practice. This comprehensiveÂ text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.