Rethinking Marketing: The Entrepreneurial Imperative
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Rethinking Marketing: The Entrepreneurial Imperative
Asks questions suing a “what if?†compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
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NOTE: The print may appear lighter in some copies due to the print method used.
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