Social Media and Public Relations: Eight New Practices for the

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Social Media and Public Relations: Eight New Practices for the PR Professional

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todayâ€™s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationshipsâ€¦ marry communications with technology more effectively, and become your organizationâ€™s go-to resource on social technology decisionsâ€¦ reflect social media realities throughout your policies and governanceâ€¦ generate greater internal collaboration, eliminating silos once and for allâ€¦ listen to consumersâ€™ conversations, and apply what youâ€™re learningâ€¦ build communications crisis plans you can implement at a momentâ€™s noticeâ€¦ develop profound new insights into how consumers construct and perceive their brand relationships.,. practice â€œreputation management on steroidsâ€â€¦ take the lead on identifying and applying metricsâ€¦ and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
Country USA
Brand Pearson FT Press
Manufacturer Pearson FT Press
Binding Paperback
ReleaseDate 2012-04-27
UnitCount 1
EANs 9780132983211

Country	USA
Brand	Pearson FT Press
Manufacturer	Pearson FT Press
Binding	Paperback
ReleaseDate	2012-04-27
UnitCount	1
EANs	9780132983211

Social Media and Public Relations: Eight New Practices for the PR Professional

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