Social Media and Public Relations: Eight New Practices for the

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Social Media and Public Relations: Eight New Practices for the PR Professional

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todayâ€™s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationshipsâ€¦ marry communications with technology more effectively, and become your organizationâ€™s go-to resource on social technology decisionsâ€¦ reflect social media realities throughout your policies and governanceâ€¦ generate greater internal collaboration, eliminating silos once and for allâ€¦ listen to consumersâ€™ conversations, and apply what youâ€™re learningâ€¦ build communications crisis plans you can implement at a momentâ€™s noticeâ€¦ develop profound new insights into how consumers construct and perceive their brand relationships.,. practice â€œreputation management on steroidsâ€â€¦ take the lead on identifying and applying metricsâ€¦ and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Country	USA
Author	Deirdre K. Breakenridge
Binding	Kindle Edition
Edition	1
EISBN	9780132983228
Format	Kindle eBook
Label	Pearson FT Press
Manufacturer	Pearson FT Press
NumberOfPages	177
PublicationDate	2012-04-17
Publisher	Pearson FT Press
ReleaseDate	2012-04-17
Studio	Pearson FT Press

Social Media and Public Relations: Eight New Practices for the PR Professional

You might also like...