The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
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