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The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

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Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.
Country USA
Brand LID Publishing
Manufacturer LID Publishing
Binding Hardcover
ReleaseDate 2018-06-18
UnitCount 1
EANs 9780999187104

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