The Little Black Book of PR: Mastering Public Relations in a Changing World

“A must-read for aspiring and ambitious communications professionals around the world”

Bart De Vries, President, IPRA


“If you are a CEO or work in marketing and communications, this book is a must-read.”

Jamal Al Mawed, Rolls-Royce Motor Cars Limited, UAE

"'The Little Black Book of PR' is a great balance of breadth and depth. Being comprehensive and insightful by turn, I recommend it not just for anyone in PR but anyone involved in any form of organisational communication.”

Muhammad Karim, TRT World, Turkey

“Often the sign of great PR is when it goes unnoticed. In between the covers of this ‘Little Black Book’ you’ll find the strategic communications thoughts and practical PR advice from some of the industry’s most experienced, top operators – and for those hoping to excel in PR, this should not go unnoticed.”

Andrew Widger, Pfizer, UK

“Compelling, engaging, and brimming with insights by some of the world’s brightest and most experienced PR professionals, it will take you on a journey to new PR horizons and introduce you to ideas that can help you and your clients be even more successful in a world of constant change.”

Irina Pashina , SAP SE, Germany

About the Little Black Book of PR:

The Little Black Book of PR, gathers the views of a selection of international industry experts and thought-leaders from the field - each of whom share their hands-on insight in stand-alone chapters on key areas.

Whether you are an industry professional, academic, entrepreneur, business owner, or student at any stage of your career: then this book will get you up to speed with what’s going on in the field right now – with a series of no-nonsense facts, stats, explanations, case-studies, and frameworks.

Contributors:

Mary Jo Jacobi: An Introduction

Professor Jonathan A.J Wilson PhD: Psychoanalytical and Brand-Driven PR Strategies for a Connected World

Tomas Jensen: Communications in Heterogeneous Markets

Andre Manning: Measurement and Accountability: Be a Master of Metrics

Thierry Nicolet: Global PR Processes, Tracking, Measurement and Reporting – An Insights into What is Common Sense and Works

Donald Steel: Crisis Communications, Social Media and Snake Oil Salesman

Piers Schreiber: Reputation Management in an Age of Cybercrime

Patrick Jephson LVO: When the Boss is the Brand

Alex Malouf: Practicing Communications in an Emerging Market – Lessons From the Gulf

Hubert Grealish: The New Rules of Social Entrepreneurship

Sietse Bakker: Events for PR and PR for Events in an Increasingly Virtual Reality