Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
| Country | USA |
| Author | Adam Morgan |
| Binding | Kindle Edition |
| Edition | 1 |
| EISBN | 9780470668788 |
| Format | Kindle eBook |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfPages | 348 |
| PublicationDate | 2011-05-12 |
| Publisher | Wiley |
| ReleaseDate | 2011-05-12 |
| Studio | Wiley |