What Is Marketing?
Product ID: B00OPAFHIG
Condition: USED (All books in used condition)
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Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
What Is Marketing?
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
Technical Specifications
Country
USA
Author
Alvin J. Silk
Binding
Kindle Edition
EISBN
9781633690349
Format
Kindle eBook
Label
Harvard Business Review Press
Manufacturer
Harvard Business Review Press
NumberOfPages
222
PublicationDate
2006-10-01
Publisher
Harvard Business Review Press
ReleaseDate
2006-10-01
Studio
Harvard Business Review Press
