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How Brands Grow: What Marketers Don't Know
R 914
How Brands Grow: What Marketers Don't Know

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
R 578
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Oversubscribed: How To Get People Lining Up To Do Business With You
R 812
Oversubscribed: How To Get People Lining Up To Do Business With You

The Undoing Project: A Friendship That Changed Our Minds
R 557
The Undoing Project: A Friendship That Changed Our Minds

The JOLT Effect: How High Performers Overcome Customer Indecision
R 604
The JOLT Effect: How High Performers Overcome Customer Indecision

Laws of UX: Using Psychology to Design Better Products & Services
R 1,732
Laws of UX: Using Psychology to Design Better Products & Services

CB (MindTap Course List)
R 2,154
CB (MindTap Course List)

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
R 547
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
R 388
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
R 1,360
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

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