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Buyology: Truth and Lies About Why We Buy
R 393
Buyology: Truth and Lies About Why We Buy

Hoodwinked: How Marketers Use the Same Tactics as Cults
R 1,665
Hoodwinked: How Marketers Use the Same Tactics as Cults

Hooked: How to Build Habit-Forming Products
R 521
Hooked: How to Build Habit-Forming Products

Winning on Purpose: The Unbeatable Strategy of Loving Customers
R 399
Winning on Purpose: The Unbeatable Strategy of Loving Customers

Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
R 1,136
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

Obsessed: Building a Brand People Love from Day One
R 533
Obsessed: Building a Brand People Love from Day One

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
R 1,211
The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Rethinking Users: The Design Guide to User Ecosystem Thinking
R 1,396
Rethinking Users: The Design Guide to User Ecosystem Thinking

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
R 563
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Deluxe: How Luxury Lost Its Luster
R 413
Deluxe: How Luxury Lost Its Luster

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