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R 1,634
Marketing Management (MindTap Course List)
R 672
This is Marketing: You Can’t Be Seen Until You Learn To See
R 1,157
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
R 1,039
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies
R 1,098
Monetizing Innovation: How Smart Companies Design the Product Around the Price
R 1,281
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
R 397
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
R 741
The Cold Start Problem: How to Start and Scale Network Effects
R 1,846
Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After
R 799
Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
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