Selling to the Government: What It Takes to Compete and Win in

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Selling to the Government: What It Takes to Compete and Win in the World's Largest Market

Learn the crucial ins and outs of the worldâ€™s largest market

The U.S government market represents the largest single marketâ€”anywhere. Government contract tracking firm Onvia estimates that government businessâ€”federal, state, local, and educationâ€”represents better than 40 percent of the nationâ€™s GDP. While anyone can play in this market, only those with the right preparation can win.

Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts.

Â Â Â â€¢ Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two
Â Â Â â€¢ Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government

From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Country USA
Brand Wiley
Manufacturer John Wiley & Sons Inc
Binding Hardcover
ItemPartNumber 9780470881330
UnitCount 1
EANs 9780470881330
ReleaseDate 0000-00-00

Country	USA
Brand	Wiley
Manufacturer	John Wiley & Sons Inc
Binding	Hardcover
ItemPartNumber	9780470881330
UnitCount	1
EANs	9780470881330
ReleaseDate	0000-00-00

Selling to the Government: What It Takes to Compete and Win in the World's Largest Market

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